Experience

Tory Gray LLC is a digital marketing & SEO consultancy.

Tory Gray LLC is a digital marketing & SEO consultancy.

Digital Strategy & SEO Consultant – Tory Gray LLC
Feb 2016 – Current

Now taking on digital marketing strategy & SEO consulting clients.

Highlighted Clients/Projects:
- Guittard Chocolate: SEO Audit and ongoing digital marketing support
- Uncorked Kitchen & Wine Bar: Digital marketing strategy lead, including program setup & maintenance
- Cherry Creek Mortgage Company: Technical SEO, content strategy & analytics ongoing support

Additionally, I'm Google AdWords Search, Shopping & Analytics Certified.

Revolar is an IOT consumer electronics startup focused on a mission to create a safer world through facilitating communication when and it's needed. Help is - literally - a button press away.

Revolar is an IOT consumer electronics startup focused on a mission to create a safer world through facilitating communication when and it's needed. Help is - literally - a button press away.

Director of Digital Marketing – Revolar (a TechStars company)
Apr 2016 – Feb 2017

- Wearable tech startup funded primarily by Foundry Group (Fitbit, Sphero, TrackR). Techstars Boulder 2015 alumnus.
- Built & led ecommerce and digital marketing teams, scaling ecommerce sales through ownership of Revolar.com and Amazon.com/.ca
- Built & implemented digital marketing strategy, overseeing channel implementation & optimization

Craftsy is a consumer web startup that helps creative enthusiasts get better at what they love to do through digital (online educational videos) and physical (kits & supplies) ecommerce offerings, as well as free inspirational content.

Craftsy is a consumer web startup that helps creative enthusiasts get better at what they love to do through digital (online educational videos) and physical (kits & supplies) ecommerce offerings, as well as free inspirational content.

Craftsy (acquired by NBCUniversal Comcast)
May 2012 – Feb 2016 

Product Manager, Growth
2014 – 2016

- Led engineering efforts to acquire & activate new users
- Improved technical SEO implementation of physical product offerings (kits & supplies)
     - Resulted in a 163% increase in traffic (unique visitors) to these site sections QOQ
- Optimized registration signup pages to be more contextual & to increase conversions
     - Achieved 4-6% increase in registrations across non-transactional and transactional signup flows, respectively
- Identified new growth initiative and project opportunities, including forecasting projects’ ROI
- Prioritized and shopped the growth team roadmap with input from business, marketing & engineering stakeholders
- Coordinated FE, BE, UX & DB resources in an agile environment, including daily project management and QA
- Ran & analyzed conversion optimization tests against key pages using Optimizely and internal A/B testing software
- Authored documentation of user flows, data structures, admin tools & more
- Analyzed results vs goals using the appropriate data source – our internal PostgreSQL database, Optimizely, Google Analytics, etc.

Marketing Manager, Organic Channel Lead
May 2013 – Oct 2014

- Orchestrated the setup of the new Organic department within marketing, resulting in:
     - 36% increase in organic search traffic YOY
     - 74,000+ incremental registrations from SEO traffic
     - 19.8% registration-to-buyer conversion rate
     - $20 higher eLTV for SEO buyers vs. average buyers
- Scaled the implementation of our SEO strategy across the organization, including hiring and leading a new organic channel team

Product Manager, SEO (Technical Site Optimization)
May 2012 – May 2013

- Achieved a 271% increase in organic search traffic YOY
- Optimized website for technical & strategic SEO based on data from Google Analytics, Moz account, and internal database (ongoing)
- Gained organizational buy-in for search engine optimization work, including creating & shopping the SEO roadmap

Fusionbox is an open source web development & SEO agency based in Denver, Colorado

Fusionbox is an open source web development & SEO agency based in Denver, Colorado

Internet Marketing Strategist – Fusionbox
Aug 2010 – May 2012

- Advised & managed SEO & PPC internal teams & clients (account & project management)
- Created, analyzed, and optimized digital marketing strategies, including SEO & SEM for lead generation and ecommerce sites

Magnetic was a .NET web development agency with an internet marketing department; based in Tampa, Florida. It has since been acquired by Bridgeline Digital.

Magnetic was a .NET web development agency with an internet marketing department; based in Tampa, Florida. It has since been acquired by Bridgeline Digital.

Internet Marketing Associate – Magnetic (acquired by Brideline Digital)
Aug 2008 – Aug 2010                                                                          

- Advised internal and external marketing clients (as account manager & marketing consultant) & reported on results
- Developed & executed marketing campaigns, including SEO, SEM, SMM, PPC campaigns, blogging, and public relations