Growth Consulting Services
Digital Marketing Strategy
- Exploration: Research to understand what gaps may exist in the current marketing plan, as well as your business & marketing goals.
Strategy Documentation: Creation of a comprehensive strategy in support of your growth goals, which takes advantage of your business’s strengths and unique selling points. This provides the framework for a tactical execution plan.
Execution Plan: The initial game plan, organized by channel, for how & where to kick off (or iterate against) your digital marketing efforts, complete with budget recommendations.
Tool, Employee & Vendor Selection and Training: Finding the right mix of tools, employees and/or vendors for your budget, stage of business and growth strategy, all in support of the overall growth plan. Training provided to internal resources as needed.
Copy & Brand Voice Testing: Support answering the questions: is my messaging hitting home with my target audience? Is message A or message B more powerful? What brings me more leads, customers & revenue at the right CPA?
Assessment & Rating: Measuring the success of the strategy & execution to apply these iterative learnings and continue to increase your business’s growth curve.
Website Roadmap Strategy
- Analysis: User & A/B testing to determine opportunity gaps on your primary selling platform, answering the questions: What do users think about my product / branding? What, if anything, is holding users back from buying? Does my site functionally meet user needs, and if not, how can I fix it in order to increase my sales performance?
Roadmap Documentation: Building a prioritized to do list of action items for the website, which takes time, effort & return into consideration - as well as your wants and needs.
Product & Project Management: Coordination with your engineering resources to deliver prioritized changes to users on your site.
- Data Analytics Assessment: Measuring the ROI of work completed against the website, seeking further optimization opportunities.
Exploration: An analysis of your current content offerings with your audience and goals in mind, seeking new opportunities for expansion and optimization.
Strategy Documentation: Creation of a comprehensive content plan, inclusive of content creation & distribution recommendations, aimed at growing your sales/leads.
SEO & PPC Execution: Technical site audits & paid search account audits to understand needs, plus any required execution for paid and organic search optimization and channel growth.
Optimization Training: Teaching your internal resources how to research keywords and optimize content for maximum return.